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Case Study

Sustainable Online Solutions offers small businesses and individuals top of the line web solutions that are complete in every sense of the word. Hosting, Domain, Website, Blog, Analytics, and SEO are all included. All you really have to do as a customer is provide a bit of visual and content feedback. We do the rest!

Lindell Chiropractic has been a customer of SOS since mid 2008 when they signed up for our Small Business Complete package.

  • At time of sign up they had two small websites online, neither of which could be updated without scheduling time and paying a coding consultant.
  • Their content was out of date because they had no way of updating it themselves. Phone numbers and addresses had changed but the website did not reflect this.
  • They were paying for two hosting accounts separately which was redundant and completely unnecessary (ammounting to over $50/mo in hosting alone).
  • They were being solicited by third party domain and hosting companies who had retrieved their public information with the intentions of adding more redundant charges.
  • The htaccess files had not been setup correctly for the site and some visitors were being directed to www and some non www versions of the site, fragmenting traffic and confusing search engines.
  • They had no way to track who was coming to their site, how many visitors? Where were they coming from? How were they finding the site?
  • Their site had been static for over a year and search engines had stopped updating their listing. The site was like an out of date brochure that had to be deciphered by potential customers.

Sustainable Online Solutions changed all of that by combining their hosting, domains, analytics, email and other services into one convenient package with one reliable point of contact. Now Dr. Lindell can easily reach her account admin here at SOS or go directly to the hosting and domain center 24/7 via phone.

  • Redundant services (hosting and domains) were cut out saving Lindell Chiropractic hundreds of dollars annually.
  • Important information was organized and archived professionally so access will be quick and easy down the line.
  • Extra domains (misspellings and psudo-names) that had been purchased previously were set to redirect to the single new website. All users now land on the one up to date site.
  • The new website was submitted to Google and other search engines which now rank her very well and refer new visitors every single day!
  • Analytics were setup allowing Dr. Lindell to see who is visiting the site, where they came from online, where they are located geographically, and what content on her site is most popular. this empowers her to address unmet needs online such as questions customers may have, and adjust her offerings to capture new markets.
  • Commenting was enabled on her website so potential and existing customers can engage with her business more effectively.
  • A professional contact form designed to cut down on spam was installed making it easier for customers to get in touch without wasting Dr. Lindell's time culling through spam email.
  • A blog was created that Dr. Lindell and her assistants can each login to and create new content, in this way Google and other search engines will continue to come back to the site and prioritize it above others in the area.

Below are a few traffic statistics and analytics information relating to Lindell Chiropractic. This information demonstrates the effectiveness of SOS web solutions as well as the professionalism you can come to expect here.

For the terms "Mountain View Chiropractor" and "Mountain View Chiropractors" in Google searched from Mountain View,CA, Lindell Chiropractic is featured twice on the first page! Once on the map and once again below for each search query shown below:

When looking at the map of visitors it becomes clear that Lindell Chiropractic attracts many visitors from Northern California, exactly where the chiropractic offices are located. This kind of feedback confirms local marketing efforts and signals where online searchers would be commuting from if they were to visit. This will be extremely useful as Lindell Chiropractic expands and opens up new offices.

While I am not at liberty to share analytics beyond what has already been shown, I want to stress that the search query reports, traffic sources and most popular page reports come in very handy and are essential for online growth and image management. These services are all part of what SOS offers, use our contact form today to inquire about our services.